Week 10 - Privacy not Piracy

The notion of stealing other people's belongings is anything but a new idea. Ever since humans know themselves, piracy has always been an issue. No one would be comfortable leaving their laptop, ipod, wallet, or anything else out in the middle of a crowded mall. Analogously, no one should feel safe typing their credit card number out over an unsecured internet connection. The internet is probably the biggest mall of malls, carrying exchanges of personal information at capacities many million times more than that of a giant mall in NYC for example. It is no question why online security is much of a necessity. Although we try to do something about keeping consumers' information private, there is always the pickpocket, aka hacker/virus creator who constantly try to pry out innocent peoples' information to use to their benefit.

Energizing is one company that would put their customers' interests first, making the utmost effort to clearly state what information we collect about them, how it is collected, how we would use it, and what information, if any, we would share with third parties.

Looking forward, information collected would be mostly through forms online, like when we collect new consumers' information such as name, address, telephone numbers, etc. We would also keep track of what they bought, thus using that to keep an updated profile of the client, some of which we would share with advertisers (like how much they are into the whole idea of the company, of if they are just buyers just to try the whole idea.) We wouldn't share specific addresses or names, only the city they are from for better ad targeting. Transactions online would be stored in encrypted files processed over ssl connections. Energizer would also keep antiviral programs up to date on all machines used in the company.