Week 9 - The World Wide Web and The Internet

Networking kind of goes hand-in-hand with the World Wide Web, which is how we access information over The Internet. Many people confuse the two terms - World Wide Web and The Internet - but in fact, The Internet really refers to the physical interconnection of the uncountable number of routers, switches, hubs, servers, IP Phones, PCs, and many other devices popping up around the world like refrigerators, cars, etc. The Internet encompasses many protocols, not just HTTP, which is what the World Wide Web uses to exchange pages of information.

Energizing would be an avid user of the Internet, especially of the W.W.W. component. When choosing a domain name, one thing to be careful of is not to interfere with any other name that may be similar to other companies out there. For example, Energizer, the battery company has a very similar name to this company's name. When using Google, Energizer brings up completely different results than Energizing does. So something with the word "Energizing" would probably be OK, especially since Energizing would not be using the name in bad faith. Of course this domain name is just an alias for a 4 part IP address, stored on some domain name server initially, then propagated down the lower level servers the more the name is searched.

Energizing.com, Energizing.net, Energizing.org are all taken, but they seem to be mostly ad-driven sites. There would be a chance that at least one is for sale, then the company could eventually pursue rights to the rest of them, since they are mostly to bring in revenue by advertising, not to promote a company or person. Aka, they don't really have a true purpose. However, there is a chance that, because these have been bought before the company concept was created, Energizing may not get rights to them.

A company website is absolutely necessary in today's world, not only for marketing and advertising purposes, but for quicker customer service. This way, not only will the name be out there, but in terms of competition, customers would be more likely to choose a company with an active site that is easily accessible, and often updated. It is crucial to be a quick responder and to keep updated information on the site.