Week 6 & 7 - Keeping Tabs

In order to grow, every company needs to keep track of its finances, whether it is incoming money or outgoing money. In Energizing, incoming money would be from gyms buying the products, customer service, or any energy created from the gym machines. Outgoing money would include shipping, raw materials, payroll, etc. In order to keep from running out of materials, or becoming bankrupt from bad accounting, it is important to keep track of all company finances using spreadsheets and databases. Spreadsheets would be more for individualized, smaller-scale, and constantly changing data-keeping.

Spreadsheets are also useful for making graphs for fiscal year summaries, or mid-year reports. Speaking of graphical representations, these reports would also contain text and images of what's been accomplished and what is in for the future of the company, as well as financial information for share holders. A clean layout should be used, as well as a positive color palette. Such a report should also be put online; it is crucial to select the correct typography for both formats. Online type should be sans-serif for an easier read. For easier navigation, rather than put up a pdf of the file, an interactive version is preferable.

Typography would also be used in the logo of the company. Adobe Illustrator and Photoshop, as well as InDesign are needed to create an appropriate logo and the reports mentioned above. In addition, online advertising, print advertising, and media kits should be created as well for company growth and to increase publicity.